Landing Page Redesign

This was a noncommissioned project to redesign the landing page of an existing website for an existing website.

The aim was to optimize the user experience with the aid of a revised information architecture and proposed site map, improve engagement through the introduction of UI interactions, drive sales through placement of strategic call to action buttons redirecting users to the sales team and a general improvement of the UI with a more modern and minimalist layout.

Working on this project, I was able to improve my knowledge UI design and UI interactions in Figma.

Responsibilities

UX Design | Information Architecture | UI and Interaction Design | Prototyping

Prototype

Click top right corner of prototype to open Fullscreen